The online marketplace known as Rakuten allows third party sellers to market their products through the Rakuten website. In 2011 they purchased Jersey based online retailer Play.com who sold entertainment products such as music CD's and DVD's, personal computers, MP3's, event tickets, clothing and accessories. In 2009 Play.com ranked second to Amazon.co.uk as the United Kingdom's favourite video and music retailer.

Play.com remained trading under its name until 2015 when Rakuten.co.uk was launched. Third party retailers benefit by having their products hosted on the company's website in the sense that they can monitor and control the way their products are sold and advertised by building their own customised store within Rakuten's website, allowing them to make changes and updates to their personal storefront to attract the highest volume of customer traffic. The company's featured merchants include A.B Tools, Laptop Outlet, Wristy Business (watches), Deal Buyer (technology & electricals), VidaXL (multi products) and M&Co (clothing & home). Online customers can enjoy various Rakuten Apps such as Viber for free calls and text, Wuaki.tv offering movie and TV series collections and Kobo which gives access to over 4 million eBooks and magazines.

Main Categories

  • Baby
  • Books & Audiobooks
  • Computing
  • DVD & Blu-ray
  • Fashion & Jewellery
  • Gifts & Gadgets
  • Groceries
  • Health & Beauty
  • Hobbies & Craft
  • Home & Garden
  • Motoring
  • Tools & Hardware
  • Music & DJ
  • Musical Instruments
  • Pets Toys & Products
  • Sports & Outdoor
  • Technology
  • Toys & Games
  • Video Games

Best Brands

  • Apple
  • Samsung
  • Sony
  • Microsoft
  • Nikon
  • Canon
  • Dyson
  • SanDisk
  • Karcher
  • Lego
  • Adidas

Shipping & Delivery

Due to the fact that Rakuten do not market their own products, their delivery service will have different prices and times according to each of the merchants on their website. Customers should use the estimate shipping option in their online shopping basket.